ABOUT ME

10. I live in Upstate New York.
I cut my creative teeth by way of Boston, London, Los Angeles, and San Francisco.

9. Aliteration is my love language.
Never underestimate the power of lazing after a long luxurious late afternoon lunch. I will never miss a chance to poeticize your copy.

8. My favorite part of the sales funnel is interest.
Awareness is essential, but when you peak their interest and hook them in, you can keep coming back to interest to keep playing with your messaging.

7. I have a standup meeting every day at 9:37 with my team, which I learned at a previous job and it is my favorite meeting of the day.
Studies show people are more apt to be on time if it’s an off minute than on the half hour. You’re less late at :37 and one of my core values is punctuality.

6. My best ideas come during a great workout sesh.
The best taglines come for me when I’m doing a pushup or a chest press. I let Ariana Grande be my guide and all of a sudden I have the name of a new product or service.

5. My favorite karaoke song is Celine Dion’s It’s All Coming Back to Me Now.
Drama. Intrigue. Power. Purpose. I go big on the mic, and I go big on our projects.

4. I do voice over for some of my own projects.
Listen closely and you will find that I am the voice of E-Zpass. I went to school for acting at Emerson, but pivoted early on - but this still gives me that creative acting outlet.

3. I love to host trivia once a year.
As a pop culture and knowledge nerd, I like to put my trivia to the test.

2. I was on two kickball teams at once in 2007.

1. My favorite part of managing a creative team is fostering a supportive and sustainable environment.
Ask anyone I have worked with and they will tell you the same thing: I make it my business to make sure everyone has the tools, feedback and support to succeed.